Blog 8

1.    Describe what Google Analytics is, the functionality it provides, and how it might be useful when designing/maintaining a web site.

Google Analytics – It helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Also, it shows the routes people take to reach you and the devices they use to get there with reporting tools like traffic sources.

Features –

1)   Provide real time traffic updates for your website

2)   Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best.

3)   Data Collection & Management

4)   Mobile app reporting

5)   Performance reporting

6)   Ecommerce reporting

7)   Helps in making smarter marketing decisions.

Importance of Google Analytics in designing/maintaining website –

As above listed features reveals that the Google Analytics serves as a powerful tool to help you analyze what’s happening at your website in real time. You can use data reports produced by Google analytics to make smarter decision choice like – best keyword searches, what are the different devices used by user to access your content, what ads work best for you, what was the bounce rate of incoming traffic.  All these stuff, helps you in making better decision. For example –

1)   Bounce rate can be used to determine, why did the customer left the website after viewing only one page.

2)   Traffic sources can help in understanding the major traffic sources for your website.

3)   Popular search keyword searches can help you make better decision with your keyword vocabulary and thesaurus.

2.    What is the purpose of the “Admin” module in Drupal? Describe the various features offered by Drupal’s Admin module.

The admin module in Drupal allows website developer/Administrator to do simple from the back end. Although, Drupal has its own administrator interface, but Admin module provide further UI improvements to the Drupal’s standard admin interface.

Below is the list of features offered by Drupal admin module: -

Sustainability – Avoid excessive override of source code to ensure that module keeps the workload overhead on the maintainer and community to a minimum level.

Extendable Architecture - ensure that admin serves as a starting point for other modules in contribute to implement admin interfaces.

Uncover Drupal's qualities and make light of its shortcomings where conceivable. A genuine way to deal with the fundamental structure and construction modeling of Drupal will be less confounding to the client not far off.